Cremorne, Australia

+61 3 8689 9860

Customer Service: Call center automation (CCA), Chatbots on web sites (BOT), Through the general personal assistants (GPA), Mobile apps (MBL)


Scope: Full

System: Cloud-based (CLD), On-Premises (PRM)


  • VERSA is a full-service digital marketing agency in emerging tech and voice experiences. designing products across voice, digital and mobile.
  • The company emphasizes “AI-powered” call centers and chatbots.
  • VERSA develops “skills” for Amazon’s Alexa, among other platforms.
  • The company helps understand customers through interviews, surveys, and market research.
  • One specialization is user interface design including the voice user interface, including prototyping and optimization of designs.

Delving Deeper

VERSA is a full-service digital agency, designing products in technology in Australia, Singapore, and the US. VERSA claims to have delivered the first pizza via voice with Dominos and helped Nova join the smart speaker revolution.

Versa bases its efforts on first collecting data and insights through tools such as interviews, surveys, and market research. They help develop “conversation strategies” to help define objectives. The company sites user interface and voice user interface (VUI) as areas of expertise.